For immediate release: 27 October 2016
Prudential has become the first retirement product provider in the UK to introduce a web-based video relay service (VRS) for customers who use British Sign Language (BSL).
The service, provided by SignVideo, is designed to make it easier for BSL users to contact Prudential in their preferred language. Through a link on the Prudential website, BSL using customers place a free and secure video call to a BSL Interpreter at SignVideo who then makes a voice call to Prudential. The BSL Interpreter relays the conversation in real time between the deaf BSL user and the hearing Prudential call handler, enabling more effective communication and natural flow to the conversation.
To demonstrate how the service works, Prudential has produced a video hosted by its director of service development, Annie Hughes, which is available to view here.
A BSL version of this news release can be accessed here.
Born in 2004, SignVideo is led by Jeff McWhinney, a well-known deaf entrepreneur who fights tirelessly for equality of the deaf and hearing community. Today, SignVideo, a predominantly deaf-led organisation, provides their service to the government, NHS, councils, UK banks, telecommunications providers, helplines and many other types of organisations.