For immediate release: 20th March 2017
Superdrug are now offering a British Sign Language (BSL) video interpreting service for deaf customers in selected stores in the Essex/Manchester/Leicestershire area for a trial period. Having this service in store will ensure that deaf customers can communicate in their first language, BSL, with any hearing team member, whether they have a general enquiry, or need more detailed assistance from a pharmacist.
The service in Superdrug, provided by SignVideo, is the first to be available in a health and beauty retailer.
CLICK HERE to find out which Superdrug stores will offer this service.
Born in 2004, SignVideo is led by Jeff McWhinney, a well-known deaf entrepreneur who fights tirelessly for equality of the deaf and hearing community. Today, SignVideo, a predominantly deaf-led organisation, provides their service to the government, NHS, councils, UK banks, telecommunications providers, helplines and many other types of organisations.
Superdrug is a health and beauty retailer in the UK and Ireland, a subsidiary of A.S. Watson Group itself part of the Hong Kong conglomerate CK Hutchison Holdings. It trades from nearly 900 stores across the UK and Ireland with the recent intention another 100 over the next 3 years. Superdrug is currently the UK’s fastest growing health and beauty retailer.
Besides health and beauty products, the company also have pharmacies with consultation rooms in over 220 stores, nurse clinics as well as nail and threading bars.